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Moon Boot Parent Tecnica Group Taps Former Adidas Exec as CEO

Summary by Footwear News

Tecnica Group, the parent company of Moon Boot and Nordica, has named former Adidas executive Andrea Dorigo as the new chief executive officer of the company. According to the Italian outdoor footwear and winter sports equipment company, Dorigo’s expertise in managing complex organizations, enhancing performance, and implementing multichannel strategies will be instrumental in the next chapter of Tecnica Group, which aims to maximize the strengt…

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Moon Boot Parent Tecnica Group Taps Former Adidas Exec as CEO

Tecnica Group, the parent company of Moon Boot and Nordica, has named former Adidas executive Andrea Dorigo as the new chief executive officer of the company. According to the Italian outdoor footwear and winter sports equipment company, Dorigo’s expertise in managing complex organizations, enhancing performance, and implementing multichannel strategies will be instrumental in the next chapter of Tecnica Group, which aims to maximize the strengt…

2 days ago

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Footwear News broke the news in 2 days ago on Wednesday, April 2, 2025.

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