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Monty Don Breaks Rule on Gardeners' World Sparking BBC to Issue 'Reminder'
The broadcaster said it has spoken to the presenter after he appeared in the brand’s £300 jacket while promoting a Barbour campaign.
- The BBC reminded Horticulturalist Monty Don of editorial guidelines after he wore a £300 Barbour jacket on Gardeners World while simultaneously promoting the brand in an advertising campaign.
- BBC guidelines on conflicts of interest explicitly prohibit presenters from appearing on-air wearing clothing or products they are contracted to promote or endorse, a spokeswoman said.
- The jacket features in Barbour's "Way of Life" campaign, which invites supporters to "shop the look" worn by Don, whom Barbour calls "Britain's most legendary gardener."
- In 2024, Gary Lineker faced similar reminders after wearing his own fashion range during England's Euros coverage; Ski Sunday hosts previously received cautions over brand promotions.
- Don has previously revealed the "full on" process behind Gardeners World, emphasizing the extensive preparation and editing required to maintain the program's tranquil image.
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15 Articles
15 Articles
The IndependentReposted by 
The Independent (US)
The Independent (US)Gardeners’ World star Monty Don gets ‘reminder’ from BBC after breaking on-air rule
The horticulturalist’s Barbour jacket fell foul of BBC guidelines
·London, United Kingdom
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Chronicle LiveReposted by 
Belfast Live
Belfast LiveMonty Don given warning by BBC as it has 'clear guidelines'
A BBC spokesman said 'Monty has been reminded'
·Newcastle upon Tyne, United Kingdom
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Coverage Details
Total News Sources15
Leaning Left5Leaning Right1Center8Last UpdatedBias Distribution57% Center
Bias Distribution
- 57% of the sources are Center
57% Center
L 36%
C 57%
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