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Published 16 days ago • loading... • Updated 16 days ago
Montreal self-serve bakery vandalized again, perpetrators leave anti-tech message
Montreal police are investigating after a second overnight break-in in under three months, with the bakery’s owner saying repeated vandalism could raise insurance costs.
Vandals smashed the front windows of the Mamie Clafoutis bakery on Saint-Denis St. in Montreal overnight Wednesday, leaving the message "Action anti tech" on the brick wall.
Co-Founder Nicolas Delourmel remains committed to the current operational model, even after the Saint-Denis location, which switched to a self-service model in 2024, was targeted twice in less than three months.
During a May 1 incident, masked individuals targeted the shop, citing concerns over facial recognition technology, which the bakery owners have denied using. Nothing was stolen during the most recent attack.
With no arrests announced, police continue to investigate the vandalism. Delourmel warned that repeated break-ins will likely increase insurance premiums, expenses that will eventually be passed on to customers.
Critics have voiced dissatisfaction regarding the company's recent shift toward AI-generated marketing content, though many online expressed support. Delourmel said he is "accustomed to such criticism" but questioned those resorting to vandalism.