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MONSTER ENERGY UNLEASHES JUICE MONSTER VOODOO GRAPE ON NEW ORLEANS

Monster Energy launched Juice Monster Voodoo Grape in New Orleans to kick off Carnival season, with stores receiving shipments over a month early and a nationwide rollout set for February 9, 2026.
Dan McHugh, Monster Energy Global CMO, frames Juice Monster Voodoo Grape as inspired by New Orleans Voodoo culture and created for fans craving bold, nostalgic grape flavors.
In New Orleans, the flavor appears in major convenience chains including AMPM, Kwik Trip, Maverik, RaceTrac and Wawa, while a Voodoo Grape fleet promotes it citywide.
The release expands the Juice Monster family, adding Voodoo Grape alongside Mango Loco, Bad Apple, and Viking Berry, as Monster Energy, based in Corona, California, targets athletes, gamers and musicians.
Framed as playful and unmistakably Monster, Dan McHugh said `Grape is a flavor people are rediscovering, and it's making a huge comeback,` highlighting the brand's flavor-led marketing approach.

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