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McDonald's Is Bringing Back Its 'Monopoly' Game — with a Nostalgic Surprise
The promotion now runs entirely through the McDonald’s app and includes cars, cruises and a $50,000-a-year grand prize paid over 20 years.
On Tuesday, McDonald's announced its Monopoly promotion returns nationwide on October 6, offering a $1 million grand prize to boost customer engagement during this limited-time event.
"This year, we're going all in on the classic peel," the company said, as gameplay now runs entirely through the McDonald's app where fans collect digital pieces to redeem instant-win food or loyalty points.
The $1 million grand prize pays as a $50,000-per-year annuity over 20 years, not a lump sum, while the expanded prize pool includes a 2027 Jeep Cherokee and a $1,040 gift card.
McDonald's stock trades near a two-year low, down 16% year to date, as analysts view the promotion as a strategy to address traffic challenges pressuring the company.
Customers can pre-register between September 29 and October 5 for 500 bonus MyMcDonald's Rewards points, with eligible items including the Big Mac, Quarter Pounder with Cheese, and 10-piece Chicken McNuggets.