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Money turning college sports 'transactional' - Business North Carolina

Summary by Business North Carolina
KEY POINTS — Forget the mascots, fans; watch out for spreadsheets as collegiate sports become Moneyball more than ever before. — When talking about the future of NCAA sports, “transactional” is the new reality rather than loyalty, three university athletic directors warn at NC Leadership Conference. ————————————————— RALEIGH — One couldn’t help but draw a parallel to the venue down the stairs, matching a T-rex and a triceratops — extinct dinosau…
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Business North Carolina broke the news in on Wednesday, May 21, 2025.
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