Monetize and Amplify: How Ad Networks Power Growth from Both Sides - Alain Guillot

Monetize and Amplify: How Ad Networks Power Growth from Both Sides - Alain Guillot

There’s a reason ad networks continue to play such a central role in online growth. They sit right at the intersection of supply and demand: offering publishers a way to turn attention into income, and giving advertisers a way to turn spend into scale. For publishers, it’s all about monetization. For advertisers, it’s reach, targeting, […] The post Monetize and Amplify: How Ad Networks Power Growth from Both Sides appeared first on Alain Guillot.