Mondelēz and DS Smith Trial Cadbury Paper Tubs

Mondelēz trials paper packaging for Cadbury Heroes campaign

Mondelēz International is testing paper-based tubs for Cadbury Heroes in partnership with DS Smith, aiming to cut virgin plastic use. The tubs feature recyclable labeling and invite consumer feedback via QR code, marking a step in the brand’s sustainable packaging journey.

Mondelēz and DS Smith trial Cadbury paper tubs

Mondelēz International is directly addressing consumer demand for sustainable packaging through a significant partnership with global packaging provider DS Smith. This collaboration will see the introduction of 300,000 Cadbury Heroes paper tubs, set to be available in Tesco stores across the UK this October, strategically positioned ahead of the festive season. This initiative represents a notable advancement for the Cadbury brand in the UK, ill…