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Monaco's SBM eyes global luxury empire following LVMH playbook

Summary by Monaco Life
Monte-Carlo Société des Bains de Mer is charting an ambitious international expansion that could significantly boost revenues for both the company and the Principality. CEO Stéphane Valeri outlined the strategy during his New Year address to the press on Wednesday 7th January, detailing plans to export Monaco’s luxury hospitality model to destinations frequented by Ultra High Net Worth Individuals. The expansion strategy draws direct inspiration…
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news.mc broke the news in on Thursday, January 8, 2026.
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