Molson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails

Molson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails

CHICAGO--(BUSINESS WIRE)--Apr 2, 2026-

Molson Coors Needed a Slam-Dunk RTD Play. Instead, It Went for the Layup

From the outside looking in, Big Beer can appear like a lager-spewing monolith. This seemed especially true during the heady days of the craft-brewing industry’s second boom, during which scrappy beardos and reformed Boston Consulting Group executives alike smeared “corporate beer” as a bland, homogenized scourge upon the American drinking public. But while the Big Three’s flagships — Bud Light, Miller Lite, and Coors Light — all taste the same,…