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Louis Vuitton court victory against Chinese tea chain stirs up a debate over copyrights
The court ordered Molly Tea to pay 10.3 million yuan and issue a corrective statement after finding it violated seven Louis Vuitton trademarks.
A court in Jiangsu, China ordered Molly Tea to pay Louis Vuitton $1.5 million for trademark infringement, citing the tea chain's unauthorized use of a four-petal flower design resembling the luxury brand's iconic monogram.
Louis Vuitton claimed the chain copied its monogram, violating seven registered trademarks; China National Intellectual Property Administration records show Molly Tea's affiliated firms previously had multiple trademark applications rejected.
Damages totaling 10.3m yuan were assessed, and the company must issue a corrective statement across social media to address the intellectual property findings involving the luxury house.
Online users criticized Louis Vuitton, with one disgruntled user writing, "LV greed knew no bound," while critics argue the pattern appears in ancient Tang dynasty textiles predating the brand.
This dispute has divided many, escalating beyond a minor design scuffle, as debate persists over whether ancient traditional patterns are being unfairly registered as luxury trademarks.