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Louis Vuitton court victory against Chinese tea chain stirs up a debate over copyrights

The court ordered Molly Tea to pay 10.3 million yuan and issue a corrective statement after finding it violated seven Louis Vuitton trademarks.

  • A court in Jiangsu, China ordered Molly Tea to pay Louis Vuitton $1.5 million for trademark infringement, citing the tea chain's unauthorized use of a four-petal flower design resembling the luxury brand's iconic monogram.
  • Louis Vuitton claimed the chain copied its monogram, violating seven registered trademarks; China National Intellectual Property Administration records show Molly Tea's affiliated firms previously had multiple trademark applications rejected.
  • Damages totaling 10.3m yuan were assessed, and the company must issue a corrective statement across social media to address the intellectual property findings involving the luxury house.
  • Online users criticized Louis Vuitton, with one disgruntled user writing, "LV greed knew no bound," while critics argue the pattern appears in ancient Tang dynasty textiles predating the brand.
  • This dispute has divided many, escalating beyond a minor design scuffle, as debate persists over whether ancient traditional patterns are being unfairly registered as luxury trademarks.
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Louis Vuitton court victory against Chinese tea chain stirs up a debate over copyrights

A debate over use of traditional Chinese symbols has cropped up after a court ordered a Chinese tea chain to pay the French luxury brand Louis Vuitton $1.5 million over copyright infringement claims.

·New York, United States
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BBC News broke the news in United Kingdom on Monday, July 6, 2026.
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