[Opinion] Modernization of recall communications to consumers is urgently needed

Modernization of recall communications to consumers is urgently needed

— OPINION — By Roger Hancock, CEO of Recall InfoLink At the recent Food Safety Summit in Chicago, I attended an important session, “Recall Modernization Initiatives with the Consumer in Mind.” The message from the stage was that the industry knows consumer communication around recalls needs work. Recalls are meant to protect the public, but communication to consumers is often confusing, delayed, or inaccessible.After all, communication efforts a…