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Mocktelería Takes the Scene: Non-Alcoholic Cocktails with Energy and Colors Arrive to Stay
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The beverage market is changing rapidly, with a sharp rise in alcohol-free alternatives, such as alcohol-free beers, often proposed as substitutes for traditional alcoholic beverages such as gin or vodka.
According to an IWSR report, the alcohol-free beverage segment is expected to generate an increase of more than $4 billion by 2028 in world markets, with an annual growth rate of 7 per cent in volume driven by changing consumer behaviour.
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