Mobile Ads 2025: What Modern Campaigns Must Do

Mobile advertising has long been no longer a "nice-to-have" but a central component of any thought-out campaign strategy. However, with its growing importance, the requirements are also increasing. This means that advertisers need to rethink their strategies. Attention spans are falling, data protection is becoming a focus and classic targeting models are reaching their limits. At the same time, smartphones today offer unique opportunities for c…