US Edition
New Apple TV MLS Numbers Are Vague, But Better Than Nothing
AUSTIN, TEXAS, JUL 24 – MLS viewership on Apple TV+ rose 50% to 120,000 average unique viewers per match due to broader distribution including Comcast, DirecTV, and EA Sports, MLS commissioner said.
6 Articles
6 Articles
MLS Finally Disclosed an Apple Viewer Metric, but It Is a Riddle
For the first time since Apple and MLS inked their 10-year, $2.5 billion rights deal in June 2022, Don Garber gave the media a glimpse behind the curtain at the league’s audience deliveries. Unfortunately, the commissioner’s disclosure of the Season Pass numbers raised more questions than it answered. Speaking Wednesday in Austin, Texas, in advance […]
MLS commissioner Don Garber finally reveals Apple TV viewership
Ahead of the MLS All-Star Game on Wednesday night, commissioner Don Garber offered up a rare insight into how the league’s viewership is faring on Apple TV+. According to a report by Alex Silverman in Sports Business Journal, Apple TV+’s MLS Season Pass is averaging 120,000 unique viewers. While Silverman reports this is a “per match” figure, Jon Lewis of Sports Media Watch reports that it is not clear whether the number is an indication of the …
MLS commissioner offers rare disclosure of Apple TV viewership
The following article "MLS commissioner offers rare disclosure of Apple TV viewership" originally appeared on Sports Media Watch. MLS commissioner Don Garber provided a rare window into the league’s viewership on Apple TV. At a press conference ahead of Wednesday’s MLS All-Star Game, Garber said MLS matches on Apple TV+ this season are averaging 120,000 unique viewers, an increase of 50 percent from last year, according to multiple reporters in …
Coverage Details
Bias Distribution
- 100% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
