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MLB sees double-digit viewership increases in US and Japan

  • Major League Baseball experienced significant double-digit growth in viewer numbers across the United States and Japan throughout the initial two months of the 2025 season.
  • These gains occurred amid ESPN opting out of its rights deal in February, which might make 2025 its last baseball season broadcast.
  • Fox Sports experienced a 10% rise in viewership, with each game drawing an average of 1.84 million viewers, while TBS's MLB Tuesday package increased by 16%, and MLB.TV's streaming audience grew by 27%.
  • ESPN coverage gained 22% with 1.74 million average viewers, and MLB.TV logged over 7.5 billion minutes watched through June 2, 2025.
  • These figures indicate a strong baseball audience that reached the highest streaming level in MLB.TV history and is on pace for Japan's most-watched season.
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MLB sees double-digit viewership increases in US and Japan

Major League Baseball’s viewer numbers in the United States and Japan during the first two months have seen double-digit increases.

·United States
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The television audience figures for the largest in the United States and Japan during the first two months of the season have shown double-digit increases, the Major League and Nielsen reported Tuesday.

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The Business Journal broke the news in on Tuesday, June 3, 2025.
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