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MLB to Invest in Women’s Softball League
- Major League Baseball announced it is providing significant financial support and partnership to the Athletes Unlimited Softball League, which is set to launch its inaugural season on June 7, 2025.
- MLB chose to invest following a growing interest in women's sports and after Athletes Unlimited hired Kim Ng as commissioner.
- The league will feature four touring teams playing 24 games in 12 cities, culminating in a championship in July in Tuscaloosa, Alabama.
- MLB will support league operations and visibility via marketing, sales, and digital platforms, with Manfred saying, "This is something we're really excited about."
- MLB and Athletes Unlimited expect the league to expand to six city-based teams in 2026, aiming for sustainability and growth of women's softball internationally.
85 Articles
85 Articles
MLB to invest in women’s softball league
The MLB is going to invest in an upcoming women’s softball league in the wake of a rise in the prominence of women’s sports in the U.S. According to an article on the MLB’s website about its backing of the Athletes Unlimited Softball League (AUSL), a strategic investment into the AUSL by the MLB was…
MLB Invests in Women's Sport League in Historic Move - Real News Now
For the first time ever, Major League Baseball (MLB) has made the strategic decision to invest in a professional women’s sports league. Athlete’s Unlimited Softball League, which will launch next month, will be the recipient of this groundbreaking support. The specifics of the investment were not disclosed, but it’s purposed for operational costs, helping the league with promotional activities and increasing visibility. This partnership involves…
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