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New Enforcement Arm in Charge of Policing College Sports Rules to Be Led by MLB Exec

  • On Friday night, June 6, 2025, Bryan Seeley, a Major League Baseball executive, was announced as the chief executive officer of the newly established College Sports Commission.
  • The appointment came shortly after a federal judge granted final authorization to a $2.8 billion antitrust agreement between the House and the NCAA, which established the commission responsible for regulating NIL agreements and coordinating revenue distribution.
  • The commission, governed by the Power Four conferences, will regulate athlete NIL deals, roster limits, and revenue sharing, operating mainly outside NCAA enforcement.
  • Seeley, praised by MLB Commissioner Rob Manfred as an ‘exceptional choice,’ will lead enforcement teams and oversee investigations aimed to resolve violations faster than the NCAA did.
  • The commission is set to begin operations July 1, 2025, marking a new enforcement era designed to bring structure and fairness to the evolving college sports landscape.
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MLB executive Bryan Seeley named College Sports Commission CEO after NCAA settlement approval

Bryan Seeley has been named the inaugural CEO of the recently established College Sports Commission.

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On3 broke the news in on Friday, June 6, 2025.
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