Mitsubishi's Getting Serious About Trucks in North America Again: TDS
- On Friday, Mitsubishi Motors Corp. announced it will produce vehicles at Nissan Motor factories in the United States, selling them under the Mitsubishi brand.
- The automaker previously relied on exports from Japan, leaving it vulnerable to import tariffs imposed by the Trump administration last year that reduced fiscal 2025 operating profit by 47 billion yen, or about 300 million dollars.
- Mitsubishi plans to build a new midsize pickup truck at Nissan facilities, with the vehicle likely derived from and built alongside the Nissan Frontier.
- The agreement helps Nissan make more effective use of its U.S. plants, where operating rates have fallen due to declining sales.
- Separately, Mitsubishi Motors CEO Takao Kato announced revival of the flagship Pajero SUV for international markets, though the company has not decided whether to offer it in the United States.
14 Articles
14 Articles
The rumors were true. Mitsubishi is officially bringing back the Pajero name, which was last used in 2021. Debuting this fall, the all-new SUV will be an off-roader. At the same time, the Japanese automaker confirmed the return of another familiar name: the Montero. Mitsubishi has even bigger plans for one of its most iconic names. Pajero won't be used for just one model, but for an entire series of vehicles. Details about the Pajero remain scar…
Mitsubishi to bring back Pajero SUV after 7-year hiatus
Mitsubishi Motors Corp. announced on Friday that it will bring back its flagship Pajero sport utility vehicle (SUV) in Japan for the first time in seven years, with plans to unveil the new model this autumn, News.Az reports, citing Kyodo. The decision comes amid long-standing calls from enthusiasts for the model’s return, following the end of its production in Japan in 2019 due to declining sales. At a press conference, Mitsubishi Motors Chief E…
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