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Mitsubishi hopes Destinator will put it back on the map
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Mitsubishi hopes Destinator will put it back on the map
Mitsubishi finds itself between a rock and a hard place as a self-confessed ‘forgotten’ brand, but it has no intention of exiting South Africa anytime soon. Even in its heyday, it was never among the highest-volume sellers, but survival depends on staying relevant, which has required some smart thinking. As the medium crossover/SUV segment has become a price battleground due to the influx of Chinese brands, it simply isn’t sustainable for a manu…
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