Mitsubishi Exits From Chinese Automotive Market
2 Articles
2 Articles
Mitsubishi announces its complete withdrawal from the Chinese automotive market, including engine production and local collaboration. The reason: it has failed to compete in a market dominated by electric vehicles. Its decline from record sales to marginal units marks the end of an era. Mitsubishi Motors has officially announced its complete exit from the Chinese automotive market, ending its partnership with Shenyang Aerospace Mitsubishi and pu…
Mitsubishi Exits From Chinese Automotive Market
Mitsubishi Motors Corporation has recently announced the termination of its participation in the joint venture partnership with Shenyang Aerospace Mitsubishi Motors Engine Manufacturing Co., Ltd. (SAME). The reason given for the termination, according to the automaker, is the rapid transformation of China’s automotive industry, which is now focusing on new energy vehicles (NEVs). SAME was established in August 1997 and began engine production in…
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