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'Misleading weather apps can cost attractions up to £137k a day'
- Chester Zoo has coordinated a joint approach on behalf of more than 80 outdoor attractions, arguing a single raincloud icon can 'create the impression of a washout' even when much of the day is dry.
- Research shows around 70% of people check forecasts before heading out, and operators say bookings within 24 hours mean families often decide from a quick phone icon glance.
- Attendance data show visits drop by about 30% after unfavourable icons, and venues tracked by Navigate report losses up to £137,000 in a single day.
- Attractions propose practical fixes such as separate day/night icons and clearer summaries, calling for a roundtable with the Met Office, government officials, and major weather app developers.
- Tourism is worth £147bn a year to the UK economy, with domestic day trips worth more than £50bn; attractions say clearer forecast presentation would protect thousands of jobs in the visitor economy.
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Zoos call for changes to ‘misleading’ weather apps they say can deter visitors
The Royal Zoological Society of Scotland said this could include splitting weather icons into day and night, or the addition of short text summaries. The charity that runs Edinburgh Zoo has called on the Met Office to improve how forecasts are shown on weather apps, saying “misleading” forecasts are costing it up to £40,000 a day. The Royal Zoological Society of Scotland (RZSS) said many popular apps show a rain icon for the whole day – even if …
'Misleading' weather icons 'costing UK attractions millions'
·London, United Kingdom
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Coverage Details
Total News Sources15
Leaning Left2Leaning Right1Center10Last UpdatedBias Distribution77% Center
Bias Distribution
- 77% of the sources are Center
77% Center
15%
C 77%
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