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MIPCOM’s Lucy Smith Unveils Attendance Numbers As TV Market Embraces Its “Biggest Shift In A Generation”

Summary by Deadline
MIPCOM Director Lucy Smith this morning called this week’s TV industry event “the biggest shift in a generation,” as she announced attendance numbers and plans for MIP London in 2026. Smith said “just over” 10,600 delegates from 107 countries had attended the market this week, with 88 out of 350 companies exhibiting doing so for the first time. Attendee numbers at MIPCOM is always a source of chatter among delegates as a means of assessing s…

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Deadline broke the news in Los Angeles, United States on Wednesday, October 15, 2025.
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