Minute Maid to discontinue iconic product after 80 years
Minute Maid ends frozen juice concentrate sales due to declining demand and changing consumer habits, with U.S. frozen beverage sales down nearly 8% last year, NielsenIQ reports.
- On Feb. 4, 2026, The Coca-Cola Company announced it will discontinue Minute Maid frozen canned juice concentrates in the U.S. and Canada by April, ending an 80-year retail run.
- Balment told CBC News, 'Only about seven per cent is from frozen concentrate,' citing shifting consumer preferences as Coca‑Cola exits the category, amid declining sales and market changes.
- Affected products include original and pulp‑free orange juice, lemonade, limeade, pink and raspberry lemonade, Fruitopia, and FiveAlive, with remaining stock sold only while supplies last at retailers and online outlets.
- Suppliers reported Sonoco's Chatham plant lost business tied to Minute Maid and laid off six employees, roughly 30 per cent of its workforce; Coca‑Cola's exit could mean frozen concentrate becomes unavailable in Canada.
- Historically, the frozen concentrate process traces to C. D. Atkins, Edwin Moore and Louis MacDowell's 1940s innovations, and Minute Maid will now focus on ready-to-drink refrigerated and shelf-stable juices as social media users mourn and resellers list discontinued items.
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Coca‑Cola to Phase Out Minute Maid Frozen Juice Line
After more than 80 years gracing the breakfast tables of families throughout the nation, Minute Maid frozen juice products will be phased out within the next two months. Coca-Cola, owner of the well-known product line, said the company is discontinuing all of its frozen products and exiting the frozen can category in response to shifting consumer preferences. “With the juice category growing strongly, we’re focusing on products that better match…
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