Minor Hotels Reveals New Masterbrand Strategy Driven by Digital, Loyalty and Distribution

Minor Hotels Europe & Americas, owner, operator and investor of hotels, which currently has a portfolio of 560 hotels and resorts in 58 countries located in Asia Pacific, the Middle East, Europe, the Americas, Africa, as well as the Indian Ocean, recently announced an ambitious expansion plan that would allow it to reach the milestone of 850 properties by the end of 2027 and make it one of the largest hotel groups in the world. In just three yea…

The Minor Hotels company has presented the evolution of its global corporate brand towards a host-oriented brand and has reaffirmed its commitment to offer innovative and relevant experiences, focused on what really matters to its guests. The renovation represents a milestone for the global hotel group, paving the way for the incorporation of almost 300 new properties into its portfolio before the end of 2027. Growth that continues after the acq…

Minor Hotels reveals new masterbrand strategy

Minor Hotels reveals new masterbrand and reinforces its commitment to creating innovative and insightful hospitality experience.

The Thai group Minor Hotels, which just over five years ago merged with the Spanish network NH, plans to bring other luxury brands to Argentina before the end of the first semester of this year. In addition, it plans to double its presence in the country under the franchise system.This is what he assured El Cronista Christian Daghelinckx, managing director of Minor Hotels for America, an Argentine who, after the merger, was in charge of the oper…

Minor Hotels Reveals New Masterbrand Strategy Driven by Digital, Loyalty and Distribution - African Newspage | Reporting Africa’s Development

Minor Hotels’ guest-facing pivot, supported by a new brand identity, enhanced digital experience, and simplified loyalty and B2B propositions, fuels strategic growth JOHANNESBURG, South Africa, 25 March 2025-/African Media Agency (AMA)/- Minor Hotels has unveiled its evolution into a guest-facing masterbrand and reinforced its commitment to creating innovative and insightful hospitality experiences that deliver what matters most to its guests.  …

Minor Hotels Reveals New Masterbrand Strategy Driven by Digital, Loyalty and Distribution

Minor Hotels’ guest-facing pivot, supported by a new brand identity, enhanced digital experience, and simplified loyalty and B2B propositions, fuels strategic growth JOHANNESBURG, South Africa, 25 March 2025-/African Media Agency (AMA)/- Minor Hotels has unveiled its evolution into a guest-facing masterbrand and reinforced its commitment to creating innovative and insightful hospitality experiences that deliver what matters most to its guests.  …