Minnesota Activists Say Target Boycott Is Not Over
- On March 11, 2026, organizers said the yearlong boycott of Target is ending after talks with Target and CEO Michael Fiddelke, with Bryant stating, 'We are effectively, today, closing this chapter because we have other fights that we've got to see.'
- The boycott began in January 2025 after Target announced rollbacks to its diversity, equity and inclusion measures, and organizers demanded four steps including fulfilling the $2 billion pledge.
- Bryant said Target has completed 97% of its $2 billion pledge and expects the remaining balance by Easter, while Target spokespeople say there are no new commitments but are "pleased to be moving forward."
- Protesters at Target's Minneapolis headquarters said the boycott continues, quoting Levy Armstrong: 'Continue to double down hold target accountable the boycott continues.'
- So far in 2026 Target's share price is up more than 20% and last week it unveiled a turnaround strategy to win back shoppers after 2025 sales and foot traffic declined.
24 Articles
24 Articles
'A Slap in the Face': History Has Just Been Made': Jamal Bryant Declares End of Target Boycott After $2 Billion Investment In Black Businesses, But Protestors Say No So Fast
Pastor Jamal Bryant announced the end of a yearlong Target boycott over its DEI rollbacks at a March 11 press conference, claiming “victory had been won.” But not all shoppers are ready to return, and the leaders of a second national boycott say the battle is not over. Bryant, who railed against Target’s decision to end its workplace and supplier diversity programs, launched the nationwide “Target Fast” on March 5, 2025. Now he wholeheartedly pr…
Strategic retreat or strategic pivot? The state of the Target boycott
On Wednesday, March 11, the national leaders of the Target boycott—former Ohio State Sen. Nina Turner, Tamika Mallory, and Rev. Jamal Bryant, also known as the “Mothership Three”—held a press conference alongside the Boycott Target D.C. Coalition at the National Press Club in Washington to give the community and country an update on the state of the year-long Target boycott. Over 400 days ago, Turner and her organization, We Are Somebody, called…
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