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Minnesota Activists Say Target Boycott Is Not Over

  • On March 11, 2026, organizers said the yearlong boycott of Target is ending after talks with Target and CEO Michael Fiddelke, with Bryant stating, 'We are effectively, today, closing this chapter because we have other fights that we've got to see.'
  • The boycott began in January 2025 after Target announced rollbacks to its diversity, equity and inclusion measures, and organizers demanded four steps including fulfilling the $2 billion pledge.
  • Bryant said Target has completed 97% of its $2 billion pledge and expects the remaining balance by Easter, while Target spokespeople say there are no new commitments but are "pleased to be moving forward."
  • Protesters at Target's Minneapolis headquarters said the boycott continues, quoting Levy Armstrong: 'Continue to double down hold target accountable the boycott continues.'
  • So far in 2026 Target's share price is up more than 20% and last week it unveiled a turnaround strategy to win back shoppers after 2025 sales and foot traffic declined.
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Bloomberg broke the news in United States on Wednesday, March 11, 2026.
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