See every side of every news story
Get Started
SubscribeLogin
Basketball
Donald Trump
CPAC
Everton
Pope Francis
Hamas
Ukraine War
Volodymyr Zelenskyy
Baseball
Elon Musk
Israel-Hamas Conflict
Premier League
Published • loading... • Updated

Mindset Graph Helps Brands Target CTV Audiences at Key Moments: GumGum’s Phil Schraeder – Beet.TV

Summary by Beet.TV - The Root to the Media Revolution
PALM SPRINGS, Calif. – Marketers and media buyers want media environments that make audiences receptive to advertising, and contextual intelligence platform GumGum seeks to help them. Its mindset graph was built with a consumer-first framework. “The mindset graph is built off of GumGum’s AI-powered contextual data in which we analyze what’s happening in that digital environment at that moment,” Phil Schraeder, CEO at GumGum, said in this intervi…
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

1 Articles

All
Left
Center
Right
Beet.TV - The Root to the Media RevolutionBeet.TV - The Root to the Media Revolution

Mindset Graph Helps Brands Target CTV Audiences at Key Moments: GumGum’s Phil Schraeder – Beet.TV

PALM SPRINGS, Calif. – Marketers and media buyers want media environments that make audiences receptive to advertising, and contextual intelligence platform GumGum seeks to help them. Its mindset graph was built with a consumer-first framework. “The mindset graph is built off of GumGum’s AI-powered contextual data in which we analyze what’s happening in that digital environment at that moment,” Phil Schraeder, CEO at GumGum, said in this intervi…

Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • There is no tracked Bias information for the sources covering this story.
Factuality

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Beet.TV - The Root to the Media Revolution broke the news in on Saturday, February 22, 2025.
Sources are mostly out of (0)
Stories disproportionately reported by the Left or the Right

Similar News Topics

Palm Springs, California

Palm Springs, California

News
For You
Search
BlindspotLocal