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Mind the mind gap: the psychology of retail media - InternetRetailing
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Mind the mind gap: the psychology of retail media - InternetRetailing
Elizabeth Streeter takes a look at the psychology of retail media advertising and finds that it relies on immediacy, FOMO and consistency across on and offsite, as well as instore. Retail media’s ability to influence shoppers at the critical moment of purchase has a profoundly psychological impact and is starting to transform shopper behaviours. Understanding the psychology behind how retail media advertising impacts consumers is a key part of u…
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