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Millwall Mobile scores first as UK football enters the telecom arena - DirectorsTalk

Summary by DirectorsTalk
Millwall FC has just rewritten the playbook for fan engagement with the launch of Millwall Mobile—becoming the first football club in the UK to offer its own branded mobile services. Beyond eye-catching headlines, this move hints at a broader strategy: tapping into digital innovation to deepen fan loyalty, unlock new revenue streams and turn football fandom into a connected lifestyle. Millwall FC has taken an early lead in a game that could rede…
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Millwall Mobile scores first as UK football enters the telecom arena - DirectorsTalk

Millwall FC has just rewritten the playbook for fan engagement with the launch of Millwall Mobile—becoming the first football club in the UK to offer its own branded mobile services. Beyond eye-catching headlines, this move hints at a broader strategy: tapping into digital innovation to deepen fan loyalty, unlock new revenue streams and turn football fandom into a connected lifestyle. Millwall FC has taken an early lead in a game that could rede…

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DirectorsTalk broke the news in on Friday, April 4, 2025.
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