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Millions of travelers could skip visiting the US if proposed social media policy is implemented, industry experts warn
The proposal could reduce international arrivals by 23%, costing the US $15.7 billion and 157,000 jobs, according to the World Travel & Tourism Council.
- On February 9, 2026 the public comment period closes on a CBP proposal posted last year requiring five years of social media from Electronic System for Travel Authorization applicants.
- The proposal says it is meant to protect the US from foreign terrorists and reduce public-safety threats by collecting usernames to check against classified government holdings, with increased monitoring of international travellers and immigrants since President Donald Trump took office.
- A WTTC survey found one-third of nearly 5,000 international residents would be less likely to visit, with two-thirds of more than 4,500 respondents aware, and modelling estimates $15.7 billion lost spending.
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9 Articles
Millions of travelers could skip visiting the US if proposed social media policy is implemented, industry experts warn
Ahead of a proposed rule change that would require social media account information from some foreign travelers to the United States, international travel experts are saying the policy could further deter visitors from coming to the US — a decline that could translate into billions of dollars in lost revenue for the travel sector.
·Atlanta, United States
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The planned tightening of the ESTA programme, with expanded obligations around social networks, could affect the tourist attractiveness of the United States. A study by the World Travel & Tourism Council warns about a major economic impact.
·Paris, France
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Total News Sources9
Leaning Left1Leaning Right1Center5Last UpdatedBias Distribution72% Center
Bias Distribution
- 72% of the sources are Center
72% Center
14%
C 72%
14%
Factuality
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