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Millennials are trying to make minivans cool again
Millennial shoppers are embracing minivans for space, features and lower prices, while Edmunds says sales rose 21% in 2025.
- Long considered a dead segment, minivan sales grew 21% in 2025, selling almost 400,000 units, according to Edmunds. Chrysler and Dodge CEO Matt McAlear declared the minivan is "seeing a resurgence."
- Millennials reaching prime parenting age are rediscovering minivan practicality, moving past the "soccer mom" stigma that plagued the segment for decades. TikTok videos now highlight modern features like lounge-style chairs and 14-inch screens in the Kia Carnival.
- Average transaction prices for minivans were $48,908 in June 2026, significantly less than full-size SUVs averaging almost $80,000. The Chrysler Pacifica can be purchased for less than $40,000, underscoring minivans' cost advantage.
- Northwest Illinois resident Kelsey Spencer, once skeptical of minivans, now relies on her 2026 Kia Carnival Hybrid. She noted that people ask, "What kind of car is this?" instead of criticizing the vehicle choice.
- Despite recent growth, minivans still represent only about 2.4% of the overall car market, compared to 3.2% in 2016. The segment remains niche despite its resurgence among millennial parents prioritizing interior space and versatility.
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15 Articles
15 Articles
They watch them roll, but maybe they won't hate them.
Coverage Details
Total News Sources15
Leaning Left1Leaning Right1Center13Last UpdatedBias Distribution87% Center
Bias Distribution
- 87% of the sources are Center
87% Center
C 87%
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