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Mike Tyson Takes on the Fight of His Life in Super Bowl Ad: "Processed Food Kills" and "Real Food Wins"
The campaign highlights that nearly 79% of children's diets in the U.S. are ultraprocessed, aiming to reform SNAP and institutional food policies, Tyson's story underscores health risks.
- Launching during the Super Bowl, the ad features Mike Tyson sharing his health story and directs viewers to RealFood.gov to promote whole-food diets, supporting the Trump administration's efforts.
- Citing health data, the ad notes over 40% of teens are overweight and 38% are pre-diabetic, blaming ultraprocessed food for the Standard American Diet.
- MAHA Center Inc. financed the spot while Firefly contributed the taxi media buy, and beginning today taxis in New York, Los Angeles, Miami and other cities will carry the ad.
- Organizers project broad reach and policy influence as the campaign aims to reform SNAP and shift military and school meal procurement toward nutrient-dense whole foods, reaching millions via Super Bowl and taxi impressions.
- This is the start of a nationwide campaign amplified across media channels and taxi ads beginning today, with Mike Tyson delivering a public-health warning framed by MAHA Center's mission and supported by MAHA Action.
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45 Articles
InsideNoVA.com
Mike Tyson Takes on the Fight of His Life in Super Bowl Ad: "Processed Food Kills" and "Real Food Wins"
NEW YORK, Feb. 6, 2026 /PRNewswire/ -- Today, MAHA Center Inc. announced it will release a Super Bowl advertisement featuring Mike Tyson, simultaneously launching a national campaign for Americans to Eat Real Food.
‘Melania’ Director Brett Ratner Directs Super Bowl Ad with Mike Tyson Urging People to ‘Eat Real Food’ in Order to Make America Healthy Again
Eating healthy with Boxer Mike Tyson is on the table for Super Bowl ads this year with a spot helmed by "Melania" director Brett Ratner.
Mike Tyson Gets Blunt About The Killing Power Of Processed Food In New Super Bowl Ad
I'm trying to put together my menu for Super Bowl Sunday, and now I'm rethinking plans for processed food. That's thanks to a new ad that will hit my TV and yours this weekend, featuring none other than Mike Tyson.The legendary boxer is going all in on the "Make America Healthy Again" initiative and is starring in a powerful ad that makes no bones about it: processed food kills.READ: BAD BUNNY PLAYS DOWN THE "LEARN SPANISH" LINE, SAYS FANS JUST …
Mike Tyson Unveils Super Bowl Ad Targeting Processed Foods
Former boxer Mike Tyson is starring in an advertisement set to run during Super Bowl LX that takes aim at foods that are processed. Tyson talks about his late sister, Denise, during the spot, describing her as having died from a heart attack due to being obese at the age of 25. He then recounts how he once weighed 345 pounds. “I was so fat and nasty, I would eat anything,” he said, adding that he had suicidal thoughts. Tyson ends the 30-second a…
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