Midlife Halftime: The ‘Un-Ignatian’ way of Ateneo’s response to a crisis

Midlife Halftime: The ‘Un-Ignatian’ way of Ateneo’s response to a crisis

This has been a disaster in crisis management and damage control for Ateneo, its administration, and whoever it is that is handling its external communication. Only this was a crisis that should not have been treated like a public relations campaign that went awry. This was not a simple case of a large corporation recalling some substandard product that had found its way onto grocery shelves and then issuing a press release apologizing for the o…