Microsoft’s ‘Frontier Firms’ concept signals a new partner paradigm

Microsoft’s ‘Frontier Firms’ concept signals a new partner paradigm

Microsoft has redefined what it means to be a top-tier partner by introducing the concept of “Frontier Firms”. During Microsoft Ignite 2025 chief partner officer and CVP global channel partner Nicole Dezen sales wrote Frontier Firms are organisations that embed AI across every layer of their business.  “A Frontier Firm is a next-generation organisation built for the AI era,” she said. “These companies blend human judgment with AI agents to scale…

Microsoft’s ‘Frontier Firms’ concept signals a new partner paradigm

Microsoft has redefined what it means to be a top-tier partner by introducing the concept of “Frontier Firms”.