US EditionMicrosoft Introduces Copilot Checkout to Help You Shop and Pay without Leaving the Chat
Microsoft’s Copilot Checkout enables seamless in-chat purchases with select U.S. retailers, boosting shopping journeys by 33% and purchase likelihood by 194%, Microsoft says.
- On Thursday, Microsoft introduced Copilot Checkout at NRF 2026, rolling out now in the United States on Copilot.com with partners including Urban Outfitters and Anthropologie.
- New data shows rapid AI-driven retail traffic growth, with New Adobe data revealing traffic to retail sites from generative AI jumped more than 693% during the 2025 holiday season, and Microsoft is betting its enterprise footprint and retailer relationships will convert AI conversations into commerce.
- Copilot Checkout surfaces partner products in Copilot search results with `Details` and `Buy` buttons, while payments are handled via PayPal, Stripe, and Shopify integrations as retailers remain merchant of record.
- Shopify merchants face automatic enrollment after an opt-out window, with some Etsy sellers as early participants, while Microsoft says Copilot journeys are 33% shorter and 53% more likely to result in purchases within 30 minutes.
- Microsoft positions itself as different from Amazon and Google by leveraging its enterprise footprint with Azure and Microsoft 365, citing an IDC study showing a 2.7x return on generative AI for retail.
18 Articles
18 Articles
Microsoft revealed a new feature that promises to change the way we do online purchases. Named Copilot Checkout, this tool integrates the purchase process directly into the company's artificial intelligence assistant (IA) ....
Microsoft will put buy buttons directly in Copilot
Microsoft is launching a new feature in Copilot that will allow you to make purchases during conversations with the AI chatbot. Now, when you're asking for suggestions about what kind of sneakers you should buy, Copilot can surface a checkout option for the product you choose directly inside the app. An example shared by Microsoft shows someone using Copilot to search for a small lamp for their bedside table. The chatbot responds with a recommen…
Microsoft debuts Copilot Checkout, joining AI shopping race vs. Amazon, Google and OpenAI
Microsoft is rolling out a new “Copilot Checkout” feature that lets shoppers complete purchases directly inside its AI chatbot, betting that its enterprise ties and retailer relationships can help it compete with OpenAI, Google and Amazon in the race toward AI-driven commerce.
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