Microsoft Surface Strategy: Stability Over Innovation?

Microsoft Surface Strategy: Stability Over Innovation?

For years, Microsoft Surface was synonymous with innovation. It was the hardware line that dared to be different—detachable screens, unconventional hinges, and designs that pushed the limits of what a Windows device could be. But if you look at the latest Surface lineup, you’ll notice a clear shift: Microsoft is no longer chasing radical innovation. Instead, it’s embracing stability and predictability, much like Apple and Samsung have done with …