US Edition
Premier League and Microsoft Announce Partnership Using AI to Improve Fan Experience
GREATER LONDON, ENGLAND, JUL 1 – Microsoft will modernize the Premier League's digital platforms with AI tools like the Premier League Companion app, enhancing fan engagement for 1.8 billion viewers globally, the league said.
- On July 30, Soldier Field in Chicago will host a doubleheader featuring four Premier League clubs: Manchester United, West Ham, Everton, and Bournemouth.
- This event follows the Premier League's new five-year partnership with Microsoft, announced in early July, after Oracle's cloud deal expired at the season's end.
- Microsoft will provide cloud computing and AI technology, integrating an AI-powered chatbot in the Premier League's apps and Fantasy games to enhance fan engagement.
- Darren Hardman, head of Microsoft UK, described AI as the next step in football’s evolution, highlighting its ability to provide fans around the world with enhanced statistics and richer narratives.
- The partnership aims to boost fan experience with personalized content and real-time insights, while US fans enjoy themed events and meet players during the Summer Series.
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LancasterOnline+11 Reposted by 11 other sources
Premier League and Microsoft announce partnership using AI to improve fan experience
The Premier League and Microsoft have announced a partnership to provide AI support to fans across the league’s digital platforms. Fans will be able to access information from more than
·Lancaster, United States
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Coverage Details
Total News Sources31
Leaning Left8Leaning Right1Center8Last UpdatedBias Distribution47% Left, 47% Center
Bias Distribution
- 47% of the sources lean Left, 47% of the sources are Center
47% Center
L 47%
C 47%
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