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Premier League and Microsoft Announce Partnership Using AI to Improve Fan Experience

GREATER LONDON, ENGLAND, JUL 1 – Microsoft will modernize the Premier League's digital platforms with AI tools like the Premier League Companion app, enhancing fan engagement for 1.8 billion viewers globally, the league said.

  • On July 30, Soldier Field in Chicago will host a doubleheader featuring four Premier League clubs: Manchester United, West Ham, Everton, and Bournemouth.
  • This event follows the Premier League's new five-year partnership with Microsoft, announced in early July, after Oracle's cloud deal expired at the season's end.
  • Microsoft will provide cloud computing and AI technology, integrating an AI-powered chatbot in the Premier League's apps and Fantasy games to enhance fan engagement.
  • Darren Hardman, head of Microsoft UK, described AI as the next step in football’s evolution, highlighting its ability to provide fans around the world with enhanced statistics and richer narratives.
  • The partnership aims to boost fan experience with personalized content and real-time insights, while US fans enjoy themed events and meet players during the Summer Series.
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Premier League and Microsoft announce partnership using AI to improve fan experience

The Premier League and Microsoft have announced a partnership to provide AI support to fans across the league’s digital platforms. Fans will be able to access information from more than

·Lancaster, United States
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The Hamilton Spectator broke the news in Hamilton, Canada on Tuesday, July 1, 2025.
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