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Premier League and Microsoft Announce Partnership Using AI to Improve Fan Experience
- On July 1, Microsoft Corp. entered into a five-year strategic partnership with the Premier League to transition the league’s core technology systems to the Azure cloud platform.
- This partnership began after Oracle's cloud services deal expired at the end of the previous season, creating an opening for Microsoft.
- The deal includes implementing Microsoft AI in the Premier League's apps and Fantasy Premier League, plus introducing an AI chatbot for fans.
- Darren Hardman, head of Microsoft UK, described this approach as the future of football, emphasizing its reliance on data-driven storytelling and enhanced fan engagement.
- The partnership seeks to connect millions of Premier League supporters across nearly 190 nations by delivering enhanced statistics, richer narratives, and tailored content throughout the 2025/2026 season.
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LancasterOnline+11 Reposted by 11 other sources
Premier League and Microsoft announce partnership using AI to improve fan experience
The Premier League and Microsoft have announced a partnership to provide AI support to fans across the league’s digital platforms. Fans will be able to access information from more than
·Lancaster, United States
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Total News Sources30
Leaning Left8Leaning Right1Center8Last UpdatedBias Distribution47% Left, 47% Center
Bias Distribution
- 47% of the sources lean Left, 47% of the sources are Center
47% Center
L 47%
C 47%
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