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Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform

Summary by mediaincanada.com
The company is moving away from the third-party programmatic business.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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mediaincanada.commediaincanada.com

Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform

The company is moving away from the third-party programmatic business.

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mediaincanada.com broke the news in on Friday, May 23, 2025.
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