US Edition
Xbox Ditching Odd Marketing Campaign And Deleting It From Web
11 Articles
11 Articles
Microsoft Quietly Kills "This is an Xbox" Campaign After Gaming CEO Phil Spencer's Departure
This is the end of an unpopular Xbox marketing era, as Microsoft appears to have quietly axed its “This is an Xbox” campaign following the recent shakeup in Xbox leadership. For those uninitiated with the now seemingly deceased campaign, “This is an Xbox” was a tagline used by the company to promote the Xbox brand as something more than just a console, but rather a comprehensive service that could be accessed across a wide variety of platforms, …
Microsoft kills "This is an Xbox" campaign as Xbox mode heads to PCs
Okay. Microsoft has quietly killed its much-maligned “This is an Xbox” marketing campaign at the same time it’s announced that Xbox mode will head to all Windows PCs. As first reported by Game Developer, Microsoft has scrubbed “This is an Xbox” posts from most of the internet. The main post detailing the initiative has been removed and replaced with a 404 page, as has Xbox Wire’s “This is an Xbox” tag. A YouTube video all about the campaign rema…
Xbox Eliminates the Controversial ''This Is an Xbox'' Campaign and Changes Strategy with Asha Sharma
The expectation by Project Helix, or Xbox Helix, is enormous.It will be the first hybrid between PC and console, as a successor to Xbox Series XS to drive Microsoft's new (still multiplatform) strategy in video games.We have barely scratched the surface with Helix, but the first details invite us to dream of a console with total retrocompatibility, fusion of Xbox and PC developments, a convenient interface and an excessive power, even higher tha…
404 Error Instead of Xbox Advertising: Microsoft Secretly Deletes Its Own "This Is an Xbox" Campaign
Do you remember "This is an Xbox"? The advertising campaign for Microsoft's console started in 2024 and should show users which devices they can use like a console thanks to cloud streaming. Televisions, smartphones, consoles, VR headsets - all this counts as Xbox as well. It should stage the Xbox brand as a large platform and less as a home console. However, the traces of this marketing campaign seem to be slowly disappearing from the network..…
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