Michelin entrusted Fred & Farid Shanghai with the design of the new campaign for the Chinese market of "Pilot Sport", its range of high-performance tires. The communication was relayed through stories of three Chinese influencers, extended by nation-wide social activations...
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Michelin entrusted Fred & Farid Shanghai with the design of the new campaign for the Chinese market of "Pilot Sport", its range of high-performance tires. The communication was relayed through stories of three Chinese influencers, extended by nation-wide social activations...