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Miami Hurricanes Sign Massive $200 Million Deal With Nike, Will Leave Adidas
- On Wednesday, the University of Miami Hurricanes agreed to a 10-year, $200 million deal with Nike, ending their 12-year Adidas partnership starting with the 2027 football season.
- This agreement ends a 12-year partnership with Adidas that began in 2015; the Hurricanes previously maintained a long-standing relationship with Nike from 1987 until 2015, marking a full-circle return.
- Valued at more than $20 million annually, the Nike deal significantly exceeds the roughly $6.5 million paid by Adidas. Roughly $13 million will come in cash, with the remainder in apparel.
- Head coach Mario Cristobal, who led Miami to the College Football Playoff last year, helped secure the deal. Former player Alonzo Highsmith and ESPN analyst Kirk Herbstreit praised the transition on social media.
- Cristobal formerly coached at Oregon, which maintains strong ties to Nike headquarters. This lucrative agreement positions Miami as a premier destination in collegiate apparel, cementing the program's resurgence.
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Miami Hurricanes going back to Nike in deal that will exceed $200M, AP source says - WSVN 7News | Miami News, Weather, Sports
CORAL GABLES, Fla. (AP) — Teams from the University of Miami will be wearing Nike apparel again starting in July 2027, a person familiar with...
·Miami, United States
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Orlando Sentinel
Orlando SentinelHurricanes, Nike reportedly sign one of largest sponsorship deals in college sports history
The Hurricanes and Nike have reportedly agreed to a massive sponsorship deal that is among the largest in college sports history.
·Deerfield Beach, United States
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Miami Hurricanes Sign Massive $200 Million Deal With Nike, Will Leave Adidas
The Miami Hurricanes are leaving adidas and are signing a massive deal with Nike. According to Miami Herald reporter Barry Jackson, the Miami Hurricanes will receive $20 million annually from Nike, about $14 million more than they did from adidas. Via Miami Herald According to multiple sources, UM and Nike have agreed to a 10-year […]
Coverage Details
Total News Sources19
Leaning Left9Leaning Right0Center5Last UpdatedBias Distribution64% Left
Bias Distribution
- 64% of the sources lean Left
64% Left
L 64%
C 36%
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