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Mexico Is More Profitable for Adidas than Germany and Spain: the Shirts of the Selection Are the Best Sold
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The relationship of almost two decades between Adidas and the Mexican team is one of the most profitable businesses of the German brand on a global level. The T-shirt of the Tri is the best sold among all federations sponsored by the company, even above Germany and Spain, two of the most successful selections and with the greatest tradition within international football. Behind this performance two factors converge. The first is the strong emoti…
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