Mexico introduces instant ‘Wellness Coffee,’ sourced from Oaxaca, Puebla, Veracruz and Guerrero

Mexico introduces instant ‘Wellness Coffee,’ sourced from Oaxaca, Puebla, Veracruz and Guerrero

Mexico’s Food for Well-Being program has introduced a new product to its inventory: “Wellness Coffee.” This product follows the recent launch of other “Wellness” foods like honey, chocolate, and beans. In Mexico, where instant coffee is more popular than ground coffee, the new product is aimed at appealing to the majority of consumers. The government chose an instant coffee presentation, saying the vast majority of Mexican families prefer instan…