Mexican Maru Escobedo Assumes Leadership of Bmw in Latin America

Globo

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The company says that soon the successor of Escobedo will be announced, the first woman to take up the task of the CEO of BMW in Brazil.

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BMW Group announced on Thursday that Maru Escobedo will become the new president and CEO of BMW Group Latin America from March 1, 2026, replacing Reiner Braun. Under this new position, Escobedo will be responsible for overseeing the company’s operations in the 27 countries of the region. Who is the new president and CEO of BMW Group Latin America? The new president, who has more than 20 years of international experience in the premium mobility m…

atraccion360.com

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Maru Escobedo, current President and CEO of BMW Group for Brazil, will become President and CEO of BMW Group Latin America as of 1 March. The born in Mexico City has held top management positions for BMW and MINI brands since 1998, strengthening its strategic vision on an international scale. In Mexico, he was head of BMW Group, then moved to Brazil in early 2023 to drive a growth of the group that was reflected in sales records, turning Brazil …