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Mexican designer blends soccer and pre-Hispanic culture ahead of the World Cup

The collection has sold about 30 jerseys since April, and Rosas expects demand to rise as the World Cup opening ceremony nears.

Summary by WKMG
It’s no coincidence that Hugo Rosas’ jersey designs ahead of the World Cup resemble some of Mexico's most iconic decorations. His work fuses soccer and Mexican identity to showcase his country’s culture beyond its borders.His latest collection is called “Calados del Alma” or “Cutouts of the Soul.” It draws inspiration from ancient Mexican beliefs and papel picado, the delicate cut-paper ornaments commonly used during local celebrations and holid…

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The Hamilton Spectator broke the news in Hamilton, Canada on Sunday, May 31, 2026.
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