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Exploring the Role of Bold Identity in Modern Brand Development
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Metro Atlantic Athletic Conference Initiates Brand Repositioning Project; Selects Joe Bosack & Co. to Lead Identity Development
EDISON, NJ (November 19, 2025) – The Metro Atlantic Athletic Conference (MAAC) has initiated a comprehensive Brand Repositioning project designed to strengthen the Conference's identity and enhance clarity around its name and acronym, while honoring its 45-year history and tradition. As part of this effort, the Conference has selected Joe Bosack & Co., a nationally recognized brand strategy and design firm, to lead the project.
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