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Meta’s Newspaper Ad Blitz Ups Pressure on Social Media Rivals

Meta Platforms Inc. is intensifying its public pressure campaign on TikTok and YouTube, running full-page advertisements in top newspapers across the US demanding its rivals make comparable efforts to strengthen social media protections for teens.
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Meta, which reached an agreement with U.S. state governments to restrict youth use of social media, publicly urged its competitors TikTok and YouTube to join in youth protection measures. The proposal calls for applying the usage restrictions decided upon for its own platform to its competitors as well. Surrounding youth protection

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Following its settlement with U.S. state governments regarding measures to prevent youth social media addiction, Meta has now moved to pressure competitors through full-page newspaper advertisements. On the 28th (local time), Meta placed an "open letter calling for TikTok and YouTube to join in protecting youth" in national U.S. newspapers, including The New York Times (NYT) and The Los Angeles Times (LAT).

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The spokesman-Review broke the news in Spokane, United States on Friday, August 28, 2026.
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