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Meta's Muse AI Tool Sparks Privacy Backlash

The model lets users tag public Instagram accounts and create AI images in Meta AI, while advertisers gain new creative tools.

  • On Tuesday, Meta Superintelligence Labs launched Muse Image, its first in-house AI image-generation model, available across Meta AI, Instagram, and WhatsApp with more than 30 new effects for Instagram Stories.
  • To compete with rivals like OpenAI and Google, Meta developed Muse Image to replace third-party vendors, centralizing AI capabilities and tightening product integration across its ecosystem.
  • Public Instagram accounts are automatically enrolled in the tool, allowing others to use profile photos for AI generations unless users manually opt out via settings; private accounts remain excluded.
  • Creative Artists Agency and Public Citizen denounced the opt-out policy, calling the feature "an egregious invasion of user privacy" and demanding stronger consent protections for individuals.
  • Meta intends to expand Muse Image to Facebook and Messenger later this year while developing Muse Video, an AI video generator currently in preview for the Meta AI app.
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184 Articles

Lean Right

When Meta presented, on Tuesday, the image generator by artificial intelligence Muse Image, the tool brought a resource that allows users to create images generated by AI based on photos published by other people on Instagram. New installation: Meta will build data center of $9 billion in Canada, 'one of the largest investments in history' Pressure: French regulator orders Meta to negotiate copyrights with press organizations All adults with pub…

·Brazil
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Lean Left

Meta launches a new AI image creation tool that forces users to manually disable the possibility of their content being manipulated by third parties, which could violate European laws

·Spain
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tz.detz.de
+2 Reposted by 2 other sources
Center

Meta uses public Instagram photos for new AI images – without any info. Criticism: Even after unsubscribing, the content remains.

Lean Right

The new AI image generator presented by Meta has a privacy problem: it uses user photos without them knowing that this authorization is active. Meta's AI generates images with...

·Lisboa, Portugal
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Bloomberg broke the news in New York, United States on Tuesday, July 7, 2026.
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