Meta's Muse AI Tool Sparks Privacy Backlash
The model is enabled by default for many public accounts, and Meta says advertisers will soon use it for creative tools.
- On Tuesday, July 7, 2026, Meta Superintelligence Labs launched Muse Image, its first in-house AI model, now available in the Meta AI app, Instagram Stories, and WhatsApp powering 30+ creative effects and editing tools.
- Public Instagram accounts are opted into the tool by default, allowing anyone to tag profiles in prompts and incorporate others' likenesses into AI-generated images without prior notification or affirmative consent.
- The Creative Artists Agency denounced the default policy as "an egregious invasion of user privacy," calling on Meta to implement an opt-in model protecting creators' digital likenesses.
- Defending the model, Meta stated users can disable the feature in account settings, though previously generated images will not be deleted from the platform.
- The company plans to expand Muse Image to Facebook and Messenger later this year, while privacy advocates warn the default model normalizes non-consensual identity manipulation across Meta's ecosystem.
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190 Articles
The Muse Image tool uses publicly uploaded photos from the social network. Simply tag a user and ask them to depict you doing something, and the image is created in seconds.
Here's how to prevent Meta from using your Instagram photos for AI generation.
When Meta presented, on Tuesday, the image generator by artificial intelligence Muse Image, the tool brought a resource that allows users to create images generated by AI based on photos published by other people on Instagram. New installation: Meta will build data center of $9 billion in Canada, 'one of the largest investments in history' Pressure: French regulator orders Meta to negotiate copyrights with press organizations All adults with pub…
If you don’t want to let everyone use your Instagram public photos for AI—here’s how to opt out of Meta Muse Image
This week, Meta launched Muse Image, Meta Superintelligence Lab’s first image generation model. And with the new AI tool, Meta is once again testing the limits of privacy rights. As Meta explains it, Muse Image “uses advanced reasoning to understand complex prompts, seamlessly blending multiple photos into high-quality creations you can download and share anywhere—including directly to your chat, story, or feed.” Examples provided by Meta includ…
Meta launches a new AI image creation tool that forces users to manually disable the possibility of their content being manipulated by third parties, which could violate European laws
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